Privacy Policy for Felicity THL (Through Healthy Living)

Effective Date: June 15, 2025

At Felicity THL (Through Healthy Living) (“we”, “our”, “us”), your privacy is of utmost importance. This Privacy Policy explains how we collect, use, share, and protect your personal information when you access our website, products, services, and communications (collectively, the “Services”).

By using our Services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect several categories of personal information, including:

a) Information You Provide Directly

  • Account Information: name, email address, phone number, mailing address, username/password, preferences.
  • Health & Wellness Preferences: dietary restrictions, nutritional preferences, lifestyle habits (only if voluntarily provided).
  • Communications: emails, messages, support requests, survey responses, and feedback.
  • Transaction Information: payment details (processed securely by third-party payment processors), order history.

b) Information Collected Automatically

  • IP address
  • Browser type and version
  • Device type, model, and operating system
  • Referring and exit pages
  • Time zone and location data
  • Site pages visited and duration of visit
  • Clicks, scrolling behavior, and site interactions

c) Information from Third Parties

  • Analytics providers (Google Analytics, etc.)
  • Advertising partners
  • Social media platforms (if you interact with us there)
  • Payment processors
  • Public sources and business partners

2. How We Use Your Information

We may use the information we collect for purposes such as:

  • To deliver, personalize, and improve our recipes, content, newsletters, and overall Services.
  • To process transactions and manage your account.
  • To respond to inquiries, requests, and support tickets.
  • To conduct data analysis, research, and reporting.
  • To monitor website performance, detect and prevent fraud or security breaches.
  • To send promotional communications, offers, and updates you may find relevant.
  • To comply with legal obligations and enforce our terms and policies.
  • To maintain business operations, including auditing and accounting functions.

We will not use your personal information for any purpose materially different than those described without first notifying you and obtaining your consent where required.

3. Cookies, Tracking Technologies & Online Analytics

We use various technologies to collect information automatically:

a) Cookies

Cookies are small text files stored on your device. We use:

  • Strictly Necessary Cookies: required for core functionality.
  • Performance Cookies: analyze usage for site improvement.
  • Functional Cookies: remember your preferences.
  • Targeting/Advertising Cookies: deliver relevant ads.

You can adjust your browser settings to refuse or delete cookies, but this may affect site functionality.

b) Analytics

We use tools such as Google Analytics to collect information on usage patterns, traffic sources, and visitor demographics to optimize our content.

c) Third-Party Advertising & Tracking

We may partner with ad networks that use cookies or similar technologies to serve you targeted advertisements based on your interests.

4. How We Share Your Information

We may share your information with:

  • Service Providers: IT services, hosting, analytics, payment processing, email distribution, customer support.
  • Business Transfers: In case of merger, acquisition, sale, or asset transfer.
  • Legal Authorities: To comply with legal obligations or protect legal rights.
  • Advertising Partners: Only for targeted marketing if you consent.
  • Public Forums: Any information you post publicly on forums, blogs, or comments is accessible to others.

We do not sell your personal information.

5. Data Retention

We retain your information for as long as needed:

  • To provide Services
  • To comply with legal, accounting, and reporting obligations
  • To resolve disputes and enforce our agreements

When data is no longer needed, we securely delete or anonymize it.

6. Data Security

We take appropriate security measures to protect your personal information, including:

  • Encryption
  • Secure servers
  • Limited employee access
  • Firewalls and intrusion detection systems
  • Secure transmission protocols (SSL/TLS)

However, no system is completely secure. You are responsible for maintaining the confidentiality of your account credentials.

7. International Users & Data Transfers

Felicity THL operates globally. By using our Services, you understand that your information may be transferred to, stored, and processed in countries outside of your jurisdiction, including the United States, European Union, and other locations where our servers and service providers are located.

8. Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal data:

a) California Privacy Rights (CCPA & CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect.
  • Request deletion of your personal information.
  • Request correction of inaccurate information.
  • Opt out of the sale or sharing of personal data (we do not sell your personal information).
  • Non-discrimination for exercising your rights.

To submit a request, please contact us (see Section 13 below).

b) European Union Residents (GDPR)

If you are located in the EU or EEA, you have rights under the General Data Protection Regulation (GDPR), including:

  • Access to your personal data
  • Rectification of inaccurate data
  • Erasure (“right to be forgotten”)
  • Restriction of processing
  • Data portability
  • Object to processing
  • Withdraw consent

We process data under the following legal bases:

  • Performance of contract
  • Legitimate interests
  • Compliance with legal obligations
  • Consent

c) Your Rights to Manage Your Data

  • Email Preferences: unsubscribe via links in our emails.
  • Cookies: manage preferences via our cookie banner or browser settings.
  • Account Access: update or delete your account information by contacting us.

9. Children’s Privacy

We do not knowingly collect or solicit personal information from children under 16. If we discover that we have inadvertently collected data from a child under 16, we will promptly delete such information. Parents or guardians may contact us to request deletion.

10. Third-Party Links and Services

Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies before providing personal information.

11. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Changes will be effective immediately upon posting on our website, unless otherwise noted. If we make material changes, we may notify you via email or through a prominent notice on our site.

Your continued use of the Services after updates constitutes your acceptance of the revised policy.

12. Do Not Track Signals

Our website currently does not respond to “Do Not Track” signals from browsers.

13. Contact Us

If you have any questions, requests, or concerns about this Privacy Policy or how we handle your information, please contact:

Felicity THL (Through Healthy Living)
Email: [email protected]

14. Supervisory Authority

If you are a resident of the European Economic Area and have concerns, you may also lodge a complaint with your local data protection authority.